It seems like every time we turn around these days, a business guru is telling us to think big. Which I would agree is a good thing. But in this article I’d like to show you why taking action on a small scale can also have a positive impact on your business.
There is no shortage of business tips out there teaching a number of methods for getting breakthroughs. But for the most part, breakthroughs are hard to generate on-command. And most of us simply cannot do it at will. That’s why they’re called “breakthroughs” and not pushovers.
That’s where small changes come in.
Takeaway: Small changes — made consistently over time — will transform your business more surely than any other strategy.
One Step at a Time
Lao Tzu said the journey of a thousand miles starts with the first step.
Anyone can take a first step. It’s only one simple thing. Just one step at a time…one foot in front of the other. And they don’t even have to be perfect steps — they just have to move you forward.
Many of the business leaders I meet get stuck because they feel like they don’t have enough hours in the day. They feel like it’s too time-consuming to learn another complicated process or strategy. And they’re afraid of making a bad decision about where they do invest their time.
You too may be wary of heading off in a new direction that could be difficult and unsuccessful.
But what if all you had to do was one small simple thing…anyone can do that, right?
The Folly of Perfection
Let’s talk about perfection for a minute.
Let’s face it…perfectionism can kill your business.
Perfectionism stops people from taking action.
We spend so much time trying to get it right that nothing gets done. We spend a ton of time not doing things because we think they could be done better.
So instead of perfection let’s consider the idea of excellence — which is about running your business in an outstanding way.
Excellence is keeping your eye on the goal. Staying focused, on-track, and in-action. In other words, just taking the next step.
The Importance of Momentum
What if i told you that all you had to do was one simple thing. And that one simple thing was to stay in-action.
To keep the momentum going no matter what. No perfection required…good enough will do just fine. And if you just kept taking those small steps consistenly they’ll compound over time.
The Law of Compounding
Albert Einstein was rumored to have called the law of compounding the most powerful force in the universe.
And the law of compounding says that small changes — when made to two interrelated activities — multiply the effect across each change.
This is exactly how our credit card bills can get so big; and why many of us can have trouble paying them off. Interest piles on top of interest, on top of interest.
But we can also use this law of compounding to our advantage.
Just as interest piles up, small changes to your marketing pile on top of small changes to your sales conversion which pile on top of small changes to your pricing. Which ultimately leads to your profits piling up as well.
What this means is that instead of trying to get everything right and making big scary ‘bet the farm’ changes to your business. Or instead of waiting for the perfect moment, for the perfect idea and the perfect action, just go with what you’ve got.
Make a small change to your business right now. Implement a small idea — something that might work and then just see what happens. You can always tune it later.
The key is to do that one thing to keep going. To make small consistent changes. To take simple footsteps; one foot in front of the other.
That’s it. Just one foot in front of the other.
Keep Moving Forward
No need to worry about whether or not you’re getting it right. Simply think small — in a way that can make huge changes to your business — and take action.
Consider what small changes you could make that would have large long-term downstream effects.
What small changes to your business could you easily make that wouldn’t require learning anything new and would only take a little bit of time to implement?
Those small changes will add up and tip the scales — transforming your business into something amazing over the long haul.
Take the First Step
And let’s get started right now, take five or ten minutes and write some down — write down three ideas.
It doesn’t matter how inconsequential or how small you may think they are, just write them down.
And then — and this is the part that will make the difference — choose one idea and put it into action immediately.
Every journey starts with the first step.
Just remember, small changes — made consistently over time — will transform your business more surely than any other strategy.